About PushKart

We're building what
should have existed already.

India's neighbourhood retail is a ₹1.5 trillion market. It runs on 6 million shops. And almost none of them have any technology. That's not a niche gap — it's one of the largest untouched opportunities in Indian commerce.


Bring India's micro-retailers into the formal economy.

Every street corner in every Indian town has at least one neighbourhood shop — the kind that sells everything from snacks to daily essentials. These shops collectively move billions of rupees of goods every single day.

But they operate without data, without formal credit, and without any direct relationship with the brands whose products they sell. Brands, on the other hand, have no visibility into what happens at the shop floor — what's selling, what's expiring, what's being counterfeited.

PushKart closes this gap. We are building the technology layer that connects both sides of this equation — giving retailers a smarter way to run their business, and giving brands the channel and data they have never had before.


How It Works

Two sides. One platform.

01

For Retailers

  • Order stock directly from brands — no middleman
  • Track inventory and get low-stock alerts
  • Schedule and receive deliveries
  • Access working capital and BNPL credit (coming soon)
  • Simple app — works in local languages, low data
02

For Brands

  • Real-time sales data and SKU-level analytics
  • Direct channel to verified neighbourhood retailers
  • Run promotions and product launches at the shop floor
  • Subscription dashboard with delivery tracking
  • Reach shops in Tier 2 and Tier 3 cities without a distributor
03

PushKart in the Middle

  • Manages the order flow between brand and retailer
  • Coordinates last-mile delivery logistics
  • Maintains the data layer — clean, real, actionable
  • Earns on transaction commissions and brand SaaS tools
  • Operates with our own private label BOOMBABA as proof of model

What We Stand For

Built on a few non-negotiables.

🎯

Ground-Up Thinking

We build for how retail actually works on ground, not how it works in a metro boardroom. Our product decisions come from the field.

🔍

Transparency

We give brands real data, not curated dashboards. We tell retailers exactly what they're paying and why. No hidden margins.

Speed With Discipline

We move fast but only when unit economics make sense. We scale once the model is proven, not before.

🤝

Built For Both Sides

We don't favor the brand over the retailer or vice versa. The platform only works if both sides win. That's how we designed it.


Want to know more?

Talk to the founding team directly. We're happy to walk you through the platform.

Get In Touch