We are building the operating system for India's neighbourhood retail economy, making the journey from product to pocket faster, smarter, and fairer.
As we navigated the FMCG landscape, we met countless brilliant solopreneurs. We met women in villages with incredible, generation-tested homemade recipes—pickles, snacks, cosmetics—who dreamed of becoming entrepreneurs. But they didn't have the time, the ₹50 lakh capital, or the knowledge to fight for shelf space.
They had the product, but they didn't know how to build a brand. They were shut out by traditional super-stockists who demanded massive minimum orders and extortionate margins.
The insight was clear: The problem wasn't their products. The problem was an opaque, broken distribution infrastructure that killed dreams before they began. That is why PushKart was born.
Domain operator meets technology builder.
Co-Founder
A sales and planning professional with deep domain expertise in Tier 2/3 India's retail and FMCG landscape. With a background pursuing civil services (UPSC), they bring a systems-thinking approach to market structure, policy, and ground-level operations.
Co-Founder
Former Technology Lead at a successfully funded Indian startup. Shipped scalable B2B tech products serving tens of thousands of users. Brings extensive hands-on experience with mobile apps, AI/ML integration, and cloud-native architecture.